Key Themes & Sessions
From Signals to Strategy: Building the Future of Innovation
True innovation starts with early cultural signals hidden in everyday conversation. This session explores how insights and R&D leaders can use cultural foresigh...
Cheryl Auger
Lux Research Inc
BEYOND AI - Pioneering The Post-AI Revolution
We report how worlds largest sports association double engagement with a method that multiplies growth impact of AI Key Takeaways: 1. AI only generates growth ...
Frank Buckler
SUPRA
Ibrahim Koese
LIDL (ex. DFB)
Applying Global Segmentation to Combat Modern Slavery
Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organi...
Anne Coulter
Research Strategy Group
Mallory Krumsieg
International Justice Mission
Collaborative Intelligence: The Research Future at Eli Lilly
In an era of AI experimentation and uneven ROI, Lilly’s research innovators and IA Collaborative built one of the company’s most impactful AI platforms — an AI ...
Andrew Embry
Eli Lilly
Matt Alverson
IA Collaborative
The $100B Delivery Funnel: How Uber Eats Shapes Choice
Decoding the modern path to purchase requires new tools & approaches. In a multimodal study with Uber Eats, Alter Agents combined large-scale quant with mobile ...
Heather O'Shea
Alter Agents
David Ludica
Uber
Don't Simulate Your Customers — Talk to Real People with AI
Synthetic panels exist because traditional research is slow, expensive, and fraud-prone. But simulating customers means losing the honesty that drives breakthro...
Priya Krishnan
Strella
The Future of Insights: Change Management
As AI hits I&A, the competitive advantage for I&A will no longer be generating business-driving insights—it will be driving sustainable change. The next era ask...
Mary Beth Jowers
Heineken
From Clips to Clarity: Video-First Insights in Action
Today’s consumers express real needs through short-form video, not surveys. This session shows how AI-powered video intelligence uncovers emotion, context, ritu...
Tamanna Dhamija
Convosight
Ciara O'Connell
Winland Foods
Embracing a Hybrid Future: Save Research a Seat at the Table
As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed. Digital twins and synthetic audiences offer ...
Phil Ahad
Cint
How Visual Surveys Made Crunchy Hydration’s New Flavor a Hit
When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitate...
Bruce Bower
Swytchback
Megan Riggs
Crunchy Hydration
$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore
As LGBTQ+ rights face growing cultural & political challenges, brands face real risk & opportunity with a community holding $1.4T in buying power. Ignoring this...
Kara Mullins
Okay Human
Andrew Mellen
Vacation
Owning It: Take Charge of Your Career
Drawing inspiration from both business strategy and military leadership principles, this session explores the transformative power of ownership, and challenges ...
Jen Plebani
BILL
If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV o...
Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation ...
Jonathan Tofel
Mission Field LLC
Cory Sexson
Say vs. Do: Closing the Gap with Verified Buyers
Recent Research-on-Research analysis shows nearly 70% of consumers misreport purchase frequency, spend per trip, units per trip, and more—raising questions abou...
Michelle Pichman
Numerator
David Aronson
Numerator
Synthetic Personas at Scale: Supercharging Innovation
Synthetic personas are disrupting the insights industry and accelerating decision making. Toluna, Haleon, and Takasago will reveal how AI-generated quant respo...
Renee Smith
Toluna
Jelena Le Breton
Takasago
Decoding Behavioral Blindness in the Heat of Tax Season
Data reveals the what, but it rarely explains the why. At the height of a high-stakes tax season, TurboTax and Nailbiter went beyond traditional analytics to so...
Nathan Noertker
Nailbiter
Alexandria Franchak
Intuit
The Psychology of Identity: From Party Lines to The Checkout
This session, presented by Psyclone with Bausch + Lomb, explores how identity-based values shape political choices and brand trust. Drawing on Psyclone’s politi...
Ryan Baum
Psyclone
Paul Ulloa
Bausch + Lomb
Deeper Research with AI, Not Just Faster
AI can accelerate qualitative research, but speed alone doesn’t create insight. In this live demo, see how DoReveal helps researchers apply proven analysis fram...
Alok Jain
DoReveal
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new m...
Jim Ballas
Magellan AI
Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issu...
From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new rese...
Soumya Roy
Integro
Mike Page
Phebi
When Data Finds Its Voice: Research People Remember
Research only matters if people listen—and remember. This session explores how giving data a clear, creative voice helps research cut through, stick inside orga...
Maura Ruane
People Inc.
Love of Learning: Global Data on Skills, Satisfaction & AI
MRII’s For the Love of Learning study debuts its fourth annual wave at IIEX North America. Attendees get a first look at new data, gathered from insights profes...
Pam Forbus
Mondelēz International
Redefining Pouches - How Nestlé Uses AI-led Research & Insights to Capture...
Nestlé Nutrition set out to redefine the shelf-stable applesauce & smoothie pouch category after recognizing the opportunity to bring in a new set of consumers ...
Niels Schillewaert
Conveo AI
Turning to Customer Co-Creation When Focus Groups Fall Short
Kevin Lonnie
KL Communications
Art of the Possible—Science of the Now
The Insights world is undergoing rapid, radical change—first from automation and SaaS tools, now from AI disrupting everything. Susan Griffin chats with researc...
Susan Griffin
Griffin + Skeggs Collaborative
Beyond Journey Maps: Scaling Northern Tool with Dynamic AI
Traditional, static insight "maps" rarely spark action. Material and Northern Tool present an AI-driven approach that synthesizes complex data into an immersive...
Christine Cottrell
Material
Laurie Krause
Northern Tool
Building Quality Panels for the AI Research Era
Your insights get smarter with every conversation, shouldn't your panel? Join us for a conversation about how AI is transforming not just interviews, but recrui...
Zac Baker
Terac
Unlocking the Ready-To-Drink Consumer: From Home Habits to Innovation
The Ready-To-Drink beverage category is a crowded space, and consumers are rewriting the rules for the different functional and emotional roles these beverages ...
Bonnie Janzen
Decision Analyst
Angela Smith
Talking Rain
How La Brea Bakery Solved the Innovator’s Paradox
Change how you make innovation decisions by scaling your intuition and validating it with behavioral science. Facing pressure to rapidly launch profitable new p...
Kay Allison
Kay Allison, LLC
The Science of Inspiration: A New Competitive Advantage
The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvemen...
Christopher Brace
Story Legacy LLC
Sherry Honeyman
Georgia Pacific
AI Localization in MR: Evolution and Applications
This presentation explores how AI localization has evolved from basic translation tools into sophisticated cultural intelligence systems that are revolutionizin...
Nancy Hernon
G3 Translate
Bringing Empathy to Patient Experience: Using AI to understand Patient Emo...
In partnership with Sutter Health, this case study showcases how AI-powered emotional intelligence is transforming patient experience. By analyzing over 54,000 ...
Jessica Lilie
Sutter Health
How Lume and Mammoth Brands Found Gold in Customer Journeys
After periods of growth, the whole-body deodorant segment saw many new entrants. To support growth, Lume and its parent, Mammoth Brands, partnered with Gold Res...
Greg Tucker
GOLD RESEARCH INC
Escaping the Research Grind with Charlie by Finch Brands™️
Learn how Finch Brands is helping corporate researchers escape the day-to-day grind. With more pressure than ever to meet tight timelines, growing demands, and ...
John Ferreira
Finch Brands
Tim DeGennaro
Finch Brands
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new m...
Jim Ballas
Magellan AI
From Signals to Strategy: Building the Future of Innovation
True innovation starts with early cultural signals hidden in everyday conversation. This session explores how insights and R&D leaders can use cultural foresigh...
Cheryl Auger
Lux Research Inc
BEYOND AI - Pioneering The Post-AI Revolution
We report how worlds largest sports association double engagement with a method that multiplies growth impact of AI Key Takeaways: 1. AI only generates growth ...
Frank Buckler
SUPRA
Ibrahim Koese
LIDL (ex. DFB)
Applying Global Segmentation to Combat Modern Slavery
Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organi...
Anne Coulter
Research Strategy Group
Mallory Krumsieg
International Justice Mission
Collaborative Intelligence: The Research Future at Eli Lilly
In an era of AI experimentation and uneven ROI, Lilly’s research innovators and IA Collaborative built one of the company’s most impactful AI platforms — an AI ...
Andrew Embry
Eli Lilly
Matt Alverson
IA Collaborative
The $100B Delivery Funnel: How Uber Eats Shapes Choice
Decoding the modern path to purchase requires new tools & approaches. In a multimodal study with Uber Eats, Alter Agents combined large-scale quant with mobile ...
Heather O'Shea
Alter Agents
David Ludica
Uber
Don't Simulate Your Customers — Talk to Real People with AI
Synthetic panels exist because traditional research is slow, expensive, and fraud-prone. But simulating customers means losing the honesty that drives breakthro...
Priya Krishnan
Strella
The Future of Insights: Change Management
As AI hits I&A, the competitive advantage for I&A will no longer be generating business-driving insights—it will be driving sustainable change. The next era ask...
Mary Beth Jowers
Heineken
From Clips to Clarity: Video-First Insights in Action
Today’s consumers express real needs through short-form video, not surveys. This session shows how AI-powered video intelligence uncovers emotion, context, ritu...
Tamanna Dhamija
Convosight
Ciara O'Connell
Winland Foods
Embracing a Hybrid Future: Save Research a Seat at the Table
As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed. Digital twins and synthetic audiences offer ...
Phil Ahad
Cint
How Visual Surveys Made Crunchy Hydration’s New Flavor a Hit
When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitate...
Bruce Bower
Swytchback
Megan Riggs
Crunchy Hydration
$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore
As LGBTQ+ rights face growing cultural & political challenges, brands face real risk & opportunity with a community holding $1.4T in buying power. Ignoring this...
Kara Mullins
Okay Human
Andrew Mellen
Vacation
Owning It: Take Charge of Your Career
Drawing inspiration from both business strategy and military leadership principles, this session explores the transformative power of ownership, and challenges ...
Jen Plebani
BILL
If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV o...
Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation ...
Jonathan Tofel
Mission Field LLC
Cory Sexson
Say vs. Do: Closing the Gap with Verified Buyers
Recent Research-on-Research analysis shows nearly 70% of consumers misreport purchase frequency, spend per trip, units per trip, and more—raising questions abou...
Michelle Pichman
Numerator
David Aronson
Numerator
Synthetic Personas at Scale: Supercharging Innovation
Synthetic personas are disrupting the insights industry and accelerating decision making. Toluna, Haleon, and Takasago will reveal how AI-generated quant respo...
Renee Smith
Toluna
Jelena Le Breton
Takasago
Decoding Behavioral Blindness in the Heat of Tax Season
Data reveals the what, but it rarely explains the why. At the height of a high-stakes tax season, TurboTax and Nailbiter went beyond traditional analytics to so...
Nathan Noertker
Nailbiter
Alexandria Franchak
Intuit
The Psychology of Identity: From Party Lines to The Checkout
This session, presented by Psyclone with Bausch + Lomb, explores how identity-based values shape political choices and brand trust. Drawing on Psyclone’s politi...
Ryan Baum
Psyclone
Paul Ulloa
Bausch + Lomb
Deeper Research with AI, Not Just Faster
AI can accelerate qualitative research, but speed alone doesn’t create insight. In this live demo, see how DoReveal helps researchers apply proven analysis fram...
Alok Jain
DoReveal
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new m...
Jim Ballas
Magellan AI
Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issu...
From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new rese...
Soumya Roy
Integro
Mike Page
Phebi
When Data Finds Its Voice: Research People Remember
Research only matters if people listen—and remember. This session explores how giving data a clear, creative voice helps research cut through, stick inside orga...
Maura Ruane
People Inc.
Love of Learning: Global Data on Skills, Satisfaction & AI
MRII’s For the Love of Learning study debuts its fourth annual wave at IIEX North America. Attendees get a first look at new data, gathered from insights profes...
Pam Forbus
Mondelēz International
Redefining Pouches - How Nestlé Uses AI-led Research & Insights to Capture...
Nestlé Nutrition set out to redefine the shelf-stable applesauce & smoothie pouch category after recognizing the opportunity to bring in a new set of consumers ...
Niels Schillewaert
Conveo AI
Turning to Customer Co-Creation When Focus Groups Fall Short
Kevin Lonnie
KL Communications
Art of the Possible—Science of the Now
The Insights world is undergoing rapid, radical change—first from automation and SaaS tools, now from AI disrupting everything. Susan Griffin chats with researc...
Susan Griffin
Griffin + Skeggs Collaborative
Beyond Journey Maps: Scaling Northern Tool with Dynamic AI
Traditional, static insight "maps" rarely spark action. Material and Northern Tool present an AI-driven approach that synthesizes complex data into an immersive...
Christine Cottrell
Material
Laurie Krause
Northern Tool
Building Quality Panels for the AI Research Era
Your insights get smarter with every conversation, shouldn't your panel? Join us for a conversation about how AI is transforming not just interviews, but recrui...
Zac Baker
Terac
Unlocking the Ready-To-Drink Consumer: From Home Habits to Innovation
The Ready-To-Drink beverage category is a crowded space, and consumers are rewriting the rules for the different functional and emotional roles these beverages ...
Bonnie Janzen
Decision Analyst
Angela Smith
Talking Rain
How La Brea Bakery Solved the Innovator’s Paradox
Change how you make innovation decisions by scaling your intuition and validating it with behavioral science. Facing pressure to rapidly launch profitable new p...
Kay Allison
Kay Allison, LLC
The Science of Inspiration: A New Competitive Advantage
The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvemen...
Christopher Brace
Story Legacy LLC
Sherry Honeyman
Georgia Pacific
AI Localization in MR: Evolution and Applications
This presentation explores how AI localization has evolved from basic translation tools into sophisticated cultural intelligence systems that are revolutionizin...
Nancy Hernon
G3 Translate
Bringing Empathy to Patient Experience: Using AI to understand Patient Emo...
In partnership with Sutter Health, this case study showcases how AI-powered emotional intelligence is transforming patient experience. By analyzing over 54,000 ...
Jessica Lilie
Sutter Health
How Lume and Mammoth Brands Found Gold in Customer Journeys
After periods of growth, the whole-body deodorant segment saw many new entrants. To support growth, Lume and its parent, Mammoth Brands, partnered with Gold Res...
Greg Tucker
GOLD RESEARCH INC
Escaping the Research Grind with Charlie by Finch Brands™️
Learn how Finch Brands is helping corporate researchers escape the day-to-day grind. With more pressure than ever to meet tight timelines, growing demands, and ...
John Ferreira
Finch Brands
Tim DeGennaro
Finch Brands
New Signals, New Standards: The Future of Measured Media
Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new m...
Jim Ballas
Magellan AI
Reasons to Attend
Who should Attend:
Brand-side Business Leaders
Brand-side Insights Professionals
Supplier-side Business Leaders
Supplier-side Insights Professionals
Marketing Professionals
Product Managers
Insights Startup Teams
What You’ll Explore:
Emerging themes such as Sample Quality: how to deal with diminishing sample quality.
Behavioural Economics: when predictions don’t match reality.
The Case for Insights: making the business case for investing in insights.
CX & UX Research: new methods enabling a key competitive advantage.
Mining Unstructured Data: as a complement to primary research.
AI & Data Collection: how AI improves data collection and fights fraud.
Automation & DIY: improved performance and expanded capabilities.
AI Ethics &-Governance: how far to push, how much to limit.
And many more: the programme offers 130+ sessions.
Why It Matters:
It’s a unique convergence of research, analytics and insights professionals focused on innovation, enabling you to get ahead of the curve in a rapidly evolving industry.
It provides tangible take-aways: the site reports strong attendee satisfaction and real usage of conference take-aways to influence strategic decisions.
It offers direct linkages between insight functions and business strategy: helping you build the business case for insights, justify investment, and integrate insights into broader organisational priorities.
For suppliers and service providers, it offers access to brand-side decision makers, new leads, thought leadership and visibility in the insights ecosystem.
Discover the IIEX North America Community
At IIEX North America, you’ll join the world’s most forward-thinking insights professionals, researchers, marketers, data scientists, and innovators who are redefining how brands understand people and drive growth across industries.
You’ll experience technologies already transforming the industry, get acquainted with real-world case studies and connect through powerful networking moments IIEX North America is where bold ideas take center stage, partnerships ignite, and the future of market research comes to life.
of attendees were HIGHLY SATISFIED
with speakers
of attendees would STRONGLY RECOMMEND IIEX to a colleague
of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS
1,054
attendees
131
sessions
17,395
contact exchanges
20+
countries represented
More Than a Conference.
A Working Community
IIEX North America 2025 Experience
At IIEX North America, ideas move fast and connections feel real. You’ll see the newest technologies in action, hear stories from people who are changing how insights work, and walk away inspired to do things differently. It’s not just another event it’s where the future of research comes to life.
IIEX North America 2025 Community
The IIEX North America community is built on curiosity and collaboration. It’s a place for people who ask bold questions, share what works, and push each other to think bigger. Whether you’re new to the industry or shaping its next chapter, you’ll find your people here.
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What our attendees say
“
You often worry in a sales role if you are just a part of a transaction or if there are genuine connections. THANK YOU for reaffirming that while this is our career, we are building bonds and relationships that transcend research and insights.
“
Checking off my bucket list… my first ever insights conference! IIEX NA was a phenomenal learning experience that exceeded expectations of both content and community.
“
[Greenbook’s IIEX Team] put together one of the best conferences I’ve been to in my career!
“
IIEX is a great event for gaining exposure to new players and startups in the res-tech ecosystem, interesting use cases where business challenges and methods come together in the form of solutions, and having the opportunity to network with some of the best minds in our industry.
“
What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.
“
The content at IIEX was outstanding and timely. The connections and time spent with fellow researchers was second to none.
For suppliers
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